Brand Kit & Guidelines
and HaloFi Brand Guidelines
Tagline
Be your best financial self
Description
HaloFi helps you grow your wealth, step by step, with crypto. Whether you want to save regularly or hold onto your tokens for the long term, we've got you covered. Earn yield, badges, and more while completing our savings challenges. Hit your goals to get rewarded. Powered by smart contracts, HaloFi puts you in control of your future. Start your DeFi journey with HaloFi and become your best financial self today!
Description (short)
Grow wealth with crypto, earn rewards, badges & more. Save like a boss with HaloFi. We make personal finance fun. Be your best financial self!
Website
https://halofi.me
Logos
Preferably use the full logo, unless there is insufficient space. In that case, use the icons. Often, both rectangular, and square logos are provided.
For usage in a light theme (light background)
Colour
Rectangular (transparent background): Low res, High res, Vector Rectangular (white background): Low res Square (white background): Low res
Black
Rectangular (transparent background): Low res, High res Square (transparent background): Low res Square (white background): Low res, Vector
For usage in a dark theme (dark background) or mixed context
White-on-blue
Rectangular: Low Res
The square option is typically good for profile pics on social media, or other profiles.
White-on-transparent
Rectangular: Low Res Square: Low Res, Vector
Icons
Only to be used when there is not enough space for the full logo.
Colour
Square (transparent background): Low res, Vector Square (white background): Low res
Black
Square (transparent background): Low res, Vector Square (white background): Low res
White
Square (transparent background): Low res, Vector White on blue Square (blue background): Low res
Colors
Here are our main colors. They are used in eye catching and core part of our design.
#465992, #72CBC3, #FFCC66, #FBA35A
As a general rule, we use grey-5 (#23272B)for headings and grey-4 (#454F58)for body text.
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